Raymond and KVIC launch India’s first branded Khadi label


Raymond and KVIC launch India’s first branded Khadi label
By: Author
11 December 2016
575

The Khadi and Village Industries Commission and Raymond Ltd have held hands to dispatch India's initially marked Khadi name as a major aspect of a key advertising activity for the item from February 2017. 

By this, KVIC will allow Raymonds to utilize the Khadi Mark, marked as 'Khadi by Raymond' and the last will source all its Khadi prerequisites from stores in Mumbai and Delhi. 

Other than situating Khadi as a 'mold texture' internationally, the activity is relied upon to produce incremental work of around 2.10 lakh worker hours for spinners and weavers. 

'Khadi by Raymonds' will hit the stores at KVIC outlets and Raymond shops the nation over from February 2017 furthermore be accessible on the web. 

The assention was marked between CEO KVIC Usha Suresh and CEO Raymond Ltd Sanjay Behl within the sight of Chairman KVIC Vinai Kumar Saxena and Chairman and Managing Director Raymond Ltd Gautam Hari Singhania. 

Naming it as a noteworthy organization amongst KVIC and Raymond for esteem included showcasing of Khadi, Saxena said its tuned in to the Make In India activity and scaffold the country urban industry partition. 

"Turning the "charkha" has dependably been an image of confidence and now Raymond has Khadi, a genuine Indian texture as a component of its item portfolio. It will make various work openings and enable artisans, particularly the ladies, in country zones," said Singhania. 

Suresh said by this association, Khadi would be advanced as a worldwide and stylish texture and Raymond will give a khadi specialty among the form cognizant worldwide Indians who adore authentic hand-spun texture. 

In perspective of advancing patterns of clients' inclinations, Behl said through the organization, Raymond will advance Khadi universally and offer a wide exhibit of texture mixes and articles of clothing spreading over suits, coats, shirts, pants tuned in to worldwide plan and quality patterns.

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