Masaba Gupta and Athiya Shetty at Amazon India Fashion Week
Fashion Scout—one of the largest showcases at London Fashion Week will be hosting Masaba Gupta this season. Designers supported by INIDF (International Institute Of Fashion Design) will be under the spotlight on India Day at the showcase where Gupta will present her collection.
Continuing on their theme for the season, Madagascar, the designer will present a lineup that is catered to the audience in London. “We realised that the client overseas may not always want bold striking colours that we do a lot of, so decided to work with a classic palette of tans and ochres around this line. You will see a lot of monochrome and we will style our separates in way that is more appealing to the sensibilities there,” said Gupta.
The designer also has plans to host a pop-up in London before the showcase to connect to the customer abroad. “We don’t want to show just our festive wear for the NRI customer but also reach out to the locals with our aesthetic that is between Indian and Western,” she talks about her strategy to expand the brand.
Gupta’s shows no signs of resting. Even on a recent holiday in the States, the designer hosted a trunk show in San Jose.
“I met three generations of women wearing Masaba and it was interesting to see their take on the label,” she says. The designer strongly believes that travel not only offers a fresh perspective to her design process but also helps in evolving the narrative of the brand. In the next couple of months, Masaba will be hosting a trunk show in Singapore.
Gupta will also be showcasing at the upcoming Lakmé Fashion Week, where she will focus on festive dressing further exploring the Madagascar theme. “I have stopped naming my collections for the last few seasons, instead I focus on a mood,” she says. Among the brand’s many extensions, Gupta recently introduced a line of accessories that includes diaries with original design sketches, travel pillows, trays, socks and even custom gifting options for weddings. “Despite my trying to keep the price range in an affordable range, the younger girls who follow our label might find the clothes too expensive to buy which is why introduced a product range that starts at Rs 299 which is a lot more accessible,” she says.