Young India celebrating its roots through fashion

Young India celebrating its roots through fashion
By: Author
24 July 2017

Individuals are resuscitating unique and conventional weaves of which some like buta, jaal and shikargarh are back in form with ladies deciding on such patterns, say originators Akshay Gupta and Anika Dhawan Gupta of the brand Bageecha "As I said, youngsters are gradually starting to praise their underlying foundations and take pride in their family line," Dhawan told. 

The planners, who as of late propelled their most recent store in New Delhi, say that their point is to catch the abundance of the city and history of Banaras and expects to clutch its conventional outlining attaches with a dream to take into account the evolving scene. 

"I grew up motivated by what my family does and our legacy and ancestry dependably emerged for me. From my granddad to my dad, I've been recounted stories crosswise over 100 years of making delightful woven silks ideal from the core of Banaras. 

"I understood that this market today is undiscovered and individuals have moved far from this excellent item. With the assistance of my better half, Anika Dhawan, who additionally happens to claim Rani Pink, one of the main wedding d�cor organizations in India, I chose to begin Bageecha. 

My business astuteness alongside her innovative approach loans to the more youthful touch of Bageecha," said Gupta. The brand's Aumtum/Winter 2017 line comprises of great themes, and complicated fine examples in brighter and more youthful hues.

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